Social Media Marketing

Social Media Marketing is the new advertising medium that is leveling the playing field for small businesses as well as global corporations. From the bakery on your corner to the big boys like IBM and Dell, social media is fastly becoming the number one medium for online advertising. Today more people visit facebook than google and thats alot of people. An effective social media campaign can put any small business on the internet worldmap.

In 2010 facebook made a milestone with 500 million regular users, twitter signed up 100 thousand new members in just 3 months. Social media is not just a craze, it is an advertising medium that is here to stay, the websites themselves might change but the technology won’t because it is alive and interactive and that is what web 2.0 is all about.

At Colton Harris Media we have a vast knowledge of the inner working of social media from a business standpoint and know exactly what works and what is a waste of time. Social media marketing allows us to promote your products and services at an affordable pricepoint that wasn’t always there for small business. We take a three step approach to achieve a successful social media plan for our clients:

• Planning - This phase consists of the research and planning of the social media campaigns and the best approach and websites in which to deploy the campaign.
• Account Creation - This is where we actually create or gather the account information for the social media profiles for the website discovered in the planning phase.
• Customization - In this phase we customize and deploy the profiles and brand them to your business to achieve an overall branding of your products or services. Having an “Official” profile is crucial for your company.

Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010

The change in social media use among Baby Boomers 55-64 rose from 9% in Dec. 2008 to 43% in Dec. 2010

Colton Harris Media understands everything involved in building a successful online presence for your business and can bring your company to new heights in the virtual world of the internet. If you are ready to bring your business online or just need to revamp your current online precense contact our design team at (732) 573-4252 today for a completely free No Hassle consultation or simply click the contact link at the top of the page.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a must have for every business website on the internet today. However, choosing the right company for the task is just as important. Search engines give favor to websites with effection SEO, or those that are optimized specifically for them. Because they are “optimized” they naturally rank higher and achieve far greater placement than those without a proper SEO plan.

That being said, there are rules to a proper and effective SEO plan and if you deviate from them you will be penalized sometimes even banned from the search engines for long periods of time. Playing buy the rules is a must for SEO and some companies just don’t do it. A proper SEO plan requires a great deal of time and effort by a human being, some “search engine specialists” take shortcuts or use automated programs that will actually hurt your website more than help.

• Planning Phase - This phase includes keyword research and global market share for your products and services.
• Website Optimization - This phase includes modifying your existing website or coding a new website to make it W3C compliant and keyword and content rich for effective search engine placement
• Deployment - This phase includes deploying the optimized website as well as any additional marketing including, advertising or email camaigns, social media marketing, press releases etc.

If you build it…They might not come! That old theory “if you build it – they will come” does not work with the internet in today’s world. With billions of websites online and thousands more evry single day, having an SEO plan is crucial to a successful website.

Colton Harris Media understands everything involved in building a successful online presence for your business and can bring your company to new heights in the virtual world of the internet. If you are ready to bring your business online or just need to revamp your current online precense contact our design team at (732) 573-4252 today for a completely free No Hassle consultation or simply click the contact link at the top of the page.

Email Marketing Plans

When it comes to promoting your products and services, direct email marketing is one of the most powerful tools available to businesses. Effective opt-in email campaigns can reach a target audience worldwide with one of the best return on investment rates (ROI) of all other available marketing solutions.

A proper email campaign is one of the oldest and still one of the most powerful form of online advertising available. colton Harris Media does not offer or encourage spamming or blanket email campaigns, but rather a targeted opt-in marketed email campaign. If you provide an opt-in to a core audience every email will be going to a perspective customer who wants it.

Our three stage Email Campaign Process is as follows:

• Planning - In this phase we do some research on the purpose of the campaign and gather information on the best demographic of potential customers or buyers to recieve the emails.
• Development - We then develop the list and optimize the email opt-in forms and start building and marketing the list. This phase also includes custom branding email or newsletter templates to match our brand if necessary.
• Deployment – After the research and design has been complete and the first newletter has been drafted and approved we then lainch the email campaigns first round and monitor stats. After initial data is recieved we can then modify the campaign to further increase the customers ROI (return on investment)

75% of daily social media users said email is the best way for companies to communicate with them, compared to 65% of all email users according to a study by MarketingSherpa

Colton Harris Media understands everything involved in building a successful online presence for your business and can bring your company to new heights in the virtual world of the internet. If you are ready to bring your business online or just need to revamp your current online precense contact our design team at (732) 573-4252 today for a completely free No Hassle consultation or simply click the contact link at the top of the page.